Google AdWords Text Advertisements

To get to your AdWords Text Advertisement, click on the following:

Campaign Management | Campaign Name (e.g. Money) | Ad Group Name (e.g. Making Money) | Ad Variations tap | Create an ad variation or Edit to modify the existing ad.

Your Text Ad is one of the most important properties that Google uses to calculate for your AdWords quality, which the projects the minimum bid (Google constantly updates minimum bid) for your keywords. The combination of high quality text ad and high quality keywords help lower pay per click minimum bid.

In theory, your AdWords ad could appear on the first searched page with only a few cents bid if your ad has high enough quality and performance history that meet Google's standards.

Your AdWords Text Ad should have parallel meaning to all of your keywords in that group. Thus, include as many keywords in your text ad body and headline as possible. At the same time, your text ad should be very attractive and unique. Write what ever it takes to attract your potential customers to click on your AdWords Ad, yet stay conformed to Google's standards.

Side Note: Your text ad headline is very important. It should be relevant to your keywords group. Always include keywords in the headline. Also use active words.

Use powerful phrases, "How to..." and question mark phrases. Question mark is on of the few special characters that Google allows. Remember, "How to.." and Question mark phrases must be relevant to your keywords group.

Write 2-3 Text Advertisements For Each Keywords Group

Create 2-3 text advertisements for each keywords group. Let Google know that you have only one focus for those 2-3 text ads by writing similar ad headline and body. Later, keep the ones that have high performance, and delete the ones that are not doing so well.

Write your text ads to be as eye catching as possible. You only have 95 characters to attract your potential customers, so make use of every single character. If you need help on how to write effect text ads refer to The Maximum Effect.

Side Note: Use Google's ad rotate option. Keep the ad that has the highest performance. Delete the ones that are not performing as well, and recreate them to see if you can get better performance than your best ad.

Download and Read The Maximum Effect

If you haven't download and read The Maximum Effect yet, I'd suggest you do so. The Maximum Effect, is a compilation of the best tips and examples you can use to make the most of those 95 characters for your ads. Take some time and read through all of the information of what the Google's team has given. You'll gain a lot of benefits, and make your AdWords campaigns more goal oriented.

Again, Here's a sneak view of the Table of Contents of The Maximum Effect:

Table of Contents

Six ways to maximize your AdWords campaign

  • Chapter 1: Setting GoalsSetting Goals Worksheet
  • Chapter 2: Selecting Keywords A four-step process Step 1: Expand Step 2: Target Step 3: Scrub Step 4: GroupSelecting Keywords Worksheet
  • Chapter 3: Developing AdsFocus on BenefitsShape ads around keywordsGet actionObserve AdWords editorial guidelinesDeveloping Ads Worksheet
  • Chapter 4: Creating DestinationsCreating Destinations Worksheet
  • Chapter 5: Tracking ResultsTracking Results Worksheet
  • Chapter 6: Optimizing AgainOptimizing Again Worksheet

 

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