Adding Keywords

Continuing from the previous page, if you click on the "making money (21)" group, you'll see a table with 21 keywords listed. There are 4 columns for the Keywords table:

  1. Keywords
  2. Advertiser Competition
  3. Search Volume
  4. Match Type: Broad

Keywords: If you click on it, it'll list your keywords in descending or ascending order.

Advertiser Competition: This column shows the tatistics of the relative amount of advertisers bidding on that keyword. If you click on it, it'll list your keywords advertiser competition in descending or ascending order.

Search Volume: This column shows the statistics of the relative amount of users searching for that keyword on Google. The little green bar shows the predicted search volume from high to low. The higher the search volume, the more competitive that keyword is. If you click on it, it'll arrange your search volume in descending or ascending order.

Match Type: In this column, you could specify your keywords as broad matches, phrase matches, exact matches, or negative matches. Use these options if you want to fine tuning your ad targeting.

Google suggests using a combination of two or more of these techniques to run an effective ad campaign.

Adding Your Keywords

Go through each word under your "Keywords" column, and click on the "Add >>" link to add that keyword to your AdWords campaign. You could also scroll down to the bottom of your "Keywords" column, and click on "Add all >>." This will add all keywords for the group to your AdWords campaign. It saves you time in the adding process. You could always scroll up to remove any keywords that you don't want to be included in the campaign.

Under "Selected Keywords" column, you could add your own keywords to the list by clicking on the "+ Add your own keywords" link. You could also download the selected keywords to a CSV file (for Excel) for your record, or modifying it off line. When you're ready to move on, click on the "Estimate Search Traffic" button.


Side Note: After you've gathered a large list of keywords, your very first inclination maybe to use them in a single ad group. Doing so will be a mistake for the following reasons:

. Your keywords may not be closely related
. Your landing page may not fit for all keywords
. Your CPC's may be too high

Compiling a big list of keywords into an ad group may save you time in the administration process such as updating or modifying the ad group, but Google will not reward you for poor ad performance.

 

Next Page >> Estimated Traffic