AdWords Keywords Performance
Google has a required minimum clickthrough rate (CTR) for each AdWords keyword. If a keyword has CTR lower than the required minimum CTR, Google will temporarily disable that specific keyword from showing your ad. You should should modify, remove, or delete that keyword from your ad group.
Three reasons Google may start disabling your AdWords keywords:
Disabling Reason 1: Your Ad Is Too Generic
The major reason that Google may disable your keyword(s) is your keyword(s) are too generic for your ad. You may have too many broad matching keywords that have very low performances or CTR's. Your ad may appear numerous times do to your broad keywords matches, but they have very lower click through rate. Overtime, Google perceives your keyword(s) as not relevant. Refine your keywords to be more specific or using more of exact match keywords. Remember, Google calculates CTR for each keyword individually, so work with each keyword that has low CTR.
Disabling Reason 2: Your Ad Has The Wrong Keywords
You could have very specific keywords or exact match keywords, and your ad may still get disabled because of relevancy. What you have to offer in your ad may not have coherent relationship with your keywords. (i.e. You maybe offering an e-book on how to sell certain types of cars, but your keywords are targeting tires or other auxiliaries.)
Disabling Reason 3: Your Ad Text Is Not Strong
When writing your ad text you need to write it as eye catching as possible, plus it must have a strong correlation to your keywords. When your ad appears on the results page, it must meet the user's expectations before he/she will click on it. If your ad keeps showing (i.e. broad keywords) and has very little relevancy, the user will not click on it. Overtime, your ad and keyword(s) will have low performance.
Next Page >> Google Free Tool